Case studies / The Nest CreativesCreative agency · 2025

When the right answer was an off-the-shelf tool

The Nest is a full-service creative agency running many client projects at once with a distributed team. They needed one place for project visibility, client communication, and files.

INTAKESCOPEPORTAL BUILDTRAININGLIVE TESTRIGHT-SIZEONE SOURCE OF TRUTHTHE NEST CREATIVES · SYSTEM MAP
System map, simplified◆ automated   ● human-owned

The situation

Project tracking, client conversations, and files each lived in a different place, which is common for an agency with a distributed team and many projects running at once. The Nest wanted one shared view of who was working on what.

What we built

  • A multi-role Softr portal with team and client views, on a restructured Airtable backend.
  • Templated task infrastructure and automations, a support-request workflow, and an integration plan for QuickBooks, Toggl, and Zapier.
  • A training guide, video walkthroughs, and live training sessions.

What changed

After testing and training, The Nest decided that the team needed to reorganize work faster than a custom portal allowed, and chose to move day-to-day execution to Asana. We agreed with that assessment. Airtable stayed as the system of record, and the portal was archived with no dependency left behind. The agency ended up with the tool that fit its work, and its founder has since referred new clients to us.

The takeaway

Sometimes the most useful thing a systems consultant can do is agree that the thing we built is not the thing you should use.

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